Life in Full Bloom
Location : Pune, India
Category : Signage & Way-finding
Role: Project Lead
Area : 99 acres
Year: 2020-2021
Agency: Landor & Fitch
Background
Nestled within the tranquil expanse of Manjari, Pune, Godrej Rivergreens stands as a sprawling 99-acre township that sparks the imagination. Commissioned with the task of enhancing the overall experience within this remarkable community, our team embarked on a journey to create a meticulously crafted signage and wayfinding system. Our mission was to seamlessly guide members and visitors through the expansive premises while elegantly showcasing the core values, offerings, and captivating lifestyle that define the essence of Godrej Rivergreens.
Our Starting Point
At the heart of Godrej Rivergreens lies a philosophy centered around celebrating ecology, fostering human connections, keeping nature at its core, and promoting a balanced life for overall well-being.
Our creative approach aimed to encapsulate these principles, providing a seamless journey that encourages discovery, engagement, and harmony within the community.
Creative Direction
Drawing inspiration from the ethos of Godrej Rivergreens, our creative direction focused on creating a symbiosis between nature and lifestyle. Emphasizing overall well-being, our goal was to seamlessly blend integrated design with the contemporary urban setting, giving rise to experiential signages deeply rooted in Rivergreen’s four primary pillars:
- ACTIVE: Encouraging an active lifestyle for mental and physical well-being.
- CONNECT: Establishing spaces that foster human connections.
- DISCOVER: Infusing surprising elements that encourage pause and engagement with surroundings.
- HARMONY: Designing to become one with the environment, keeping nature at the core.
Design Expression
To visually articulate the vision of Godrej Rivergreens, our design expression encompassed three key styles:
Pattern Style: Drawing inspiration from the river, abstract patterns highlight the unique attributes of various spaces within Rivergreens, creating a visually cohesive and nature-inspired aesthetic.
Iconography Style: Nature-inspired iconography, using native elements from the surroundings, serves as a metaphor to create unique identities within the township. Geometric and illustrative styles bring these elements to life.
Design Architecture: The design language invites moments of pause, allowing residents and visitors to genuinely embrace the breathtaking beauty sprawling across the expansive property. It serves as a bridge between the contemporary urban setting and the natural splendor of Godrej Rivergreens.
