ADIDAS

BACKGROUND

Adidas, a global leader in sports and lifestyle, envisioned its inaugural global Experience store in India as a tangible manifestation of their brand narrative—’I’m Here to Create.’ Focused on unleashing the creator within every athlete, the brand aimed to transcend physical and mental limits, emphasizing the power of imagination. Our task was to translate this ethos into a design narrative that resonated with today’s youth in India, incorporating the core concepts of Passion and Unity.

CONCEPT NOTE

Centered around Community, Authenticity, Team, and Real actions in real environments, the store’s design narrative unfolds as a dynamic sports experience. The entrance, reminiscent of a stadium tunnel, elevates the sense of grandeur and excitement akin to team entry. A dedicated indoor football area—serves not just as a play space but as a training ground, fostering community building. A locker-room-themed changing area enhances the sense of sportsmanship. An exclusive test running zone allows customers to consult Adidas experts for personalized running shoe recommendations. At the heart of the space lies a central hub keeps visitors updated on in-store activities and adidas events that is happening around the city. Bold graphics, vibrant colors, and energetic imagery featuring Adidas brand ambassadors infuse the space with the spirit of sports, creating a lively environment that ignites the sports enthusiast in every visitor.

Launched in early 2017 at the North Country Mall in Mohali and subsequently at Express Avenue Mall in Chennai, these Experience stores stand as vibrant and immersive embodiments of Adidas’ commitment to fostering creativity, community, and athletic excellence.