A unifying beacon of hope for fans
Thums Up, an Indian TCCC brand, teamed up with ICC Men’s Cricket World Cup 2023 – India’s most beloved sport event – to bring an electrifying celebration of sportsmanship and resilience to the nation.
To mark this incredible partnership, Thums Up approached to design an iconic torch for the pan-India “Toofani” (stormy) relay on ground to rally the fans.This exhilarating relay celebrates the indomitable spirit of cricket and Thums Up, uniting fans and enthusiasts from all over the country. As the torch travels across India, it ignites a flame of passion and excitement in the hearts of all those who witness it.
